Why „HERZ TATTOO & ART“?

 

The word “HERZ” is of German origin and simply means “HEART.”

 

For founder and lead artist Raphael 500, the concept of working with heart perfectly reflects his sensitive, deeply empathetic nature as an artist. His work is driven by passion, emotional connection, and genuine care for his clients and their stories. To do something “with HERZ” means to do it with love – this applies not only to his approach to tattooing and art, but also to how he interacts with people.

 

The name HERZ also reflects the spirit of Debby, Raphael’s wife. As a trained accountant and highly structured thinker, she supports the studio with both heart and precision – combining emotional intelligence with professional management. Together, they form the foundation of a business that is not only artistically strong but also financially sound and thoughtfully operated.

 

The choice of the German word “HERZ” is intentional. It emphasizes Raphael’s European roots, adds a distinctive and memorable element in the U.S. market, and evokes authenticity. As a foreign word, it stands out, yet remains easy to pronounce and remember– especially once its meaning, “heart,” is understood. This makes it ideal for strong branding with emotional resonance and unique identity.

 

HERZ TATTOO & ART is more than just a name. It represents the core values behind the business: passion, connection, quality, structure, and integrity.